Privacy Policy
Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from luxmercury.com (the "Site").
Personal Information We Collect
Device Information
When you visit the Site, we automatically collect certain information about your device, including:
- Web browser details
- IP address
- Time zone
- Cookies installed on your device
Additionally, we collect data about:
- The pages or products you view
- The websites or search terms that referred you to our Site
- How you interact with the Site
This automatically collected data is referred to as "Device Information".
We use the following technologies to collect Device Information:
- Cookies: Data files placed on your device. Learn more: All About Cookies.
- Log Files: Track actions and collect IP addresses, browser types, etc.
- Web Beacons, Tags, Pixels: Used to analyze browsing behavior.
Order Information
When making a purchase, we collect the following:
- Your name
- Billing and shipping address
- Payment details (including credit card information)
- Email address
- Phone number
This is referred to as "Order Information".
Personal Information refers collectively to Device Information and Order Information.
How We Use Your Personal Information
We use your Order Information to:
- Fulfill orders (process payments, arrange shipping, provide order confirmations)
- Communicate with you
- Screen for fraudulent transactions
- Provide you with product updates or offers in line with your preferences
We use Device Information to:
- Identify potential fraud and security risks (e.g., IP tracking)
- Optimize our website and assess marketing effectiveness
Sharing Your Personal Information
We share your information with third parties to operate our Site and Services effectively:
- Shopify: Our e-commerce platform. Learn more: Shopify Privacy Policy.
-
Google Analytics: To understand user behavior. Learn more: Google Privacy Policy.
- Opt out of Google Analytics: Google Opt-Out.
We may also share Personal Information to comply with legal obligations or protect our rights.
Behavioral Advertising
We use your Personal Information to deliver relevant advertisements. For more details on targeted advertising:
You can opt out of personalized ads here:
- Facebook: Ad Settings
- Google: Ad Settings
- Bing: Ad Preferences
Alternatively, visit the Digital Advertising Alliance’s opt-out portal: DAA Opt-Out.
Do Not Track
We respect your browser’s Do Not Track signal, but please note that we do not alter our data collection practices in response.
Your Rights
If you are a European resident, you have the right to:
- Access personal information we hold about you
- Request corrections, updates, or deletions
To exercise your rights, contact us at: usamercuryluxury@gmail.com.
We process your data to fulfill contracts (e.g., purchase agreements) and pursue legitimate business interests. Please note that your data may be transferred outside of Europe, including to the U.S. and Canada.
Data Retention
We retain your Order Information for our records unless and until you request deletion.
Minors
Our Site is not intended for individuals under the age of 16.
Changes to This Privacy Policy
We may update this Privacy Policy to reflect operational, legal, or regulatory changes. The latest version will always be available on this page.
Contact Us
For more information about our privacy practices or to file a complaint:
Email: usamercuryluxury@gmail.com